Stacy Bates, MS, RDN, LD
One dietitian.
Three ways to
work together.
For 20+ years I’ve worked across retail, healthcare, sports nutrition,
and wellness, mostly building things that didn’t exist yet. At H-E-B I started the
Retail Dietitian Program from scratch, then launched the Nutrition Center of Excellence,
connecting a top-5 grocer’s food business to its healthcare services through
food-as-medicine. One lesson kept repeating: nutrition changes outcomes when it’s built
into where people already are: the kitchen, the school, the store shelf, the health app,
the box on the doorstep.
SPAN is what those years turned into. A consulting practice for the
better-for-you brands, retailers, and health platforms shaping what reaches people in the first
place. A coaching company for young athletes. And a nonprofit that removes the cost barrier to
that same coaching. Pick the one that fits. Each is its own organization, with its own
team, its own work, and its own way for us to work together.
Founder
Stacy Bates, MS, RDN, LD
A registered dietitian and business executive with 20+ years across retail, healthcare,
sports nutrition, and wellness. At H-E-B she built the Retail Dietitian Program and then the
Nutrition Center of Excellence, connecting a top-5 U.S. grocer’s core business to its
healthcare services through food-as-medicine. Her career has been one long search for ways to
make nutrition reach people where they already are: a grocery aisle, a clinic, a school
gym, a subscription box.
