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What Emerging Food Brands Should Look For in a Nutrition and Commercialization Consultant
Formulation, claims, positioning and retail strategy all depend on each other. Here are five things emerging food brands should look for in a consultant who can connect nutrition science with commercialization, plus the questions to ask before you hire.
How Food Brands Win With Retailers: Positioning and Communications That Land
A great product doesn’t guarantee shelf space. Drawing on years on the retailer side, Stacy Bates, MS, RDN, explains how food brands can sharpen their health story, check their claims and make it easy for buyers to say yes.
How GLP-1 Medications Are Changing Grocery Shopping
11% of U.S. adults now take a GLP-1 for weight loss, and their grocery baskets are changing. A registered dietitian and former diabetes educator explains what these shoppers buy, what they skip and how grocers and brands should respond.