Blog
Why Health Tech Startups Need Nutrition Strategy Early
More health tech products touch food, from grocery scoring apps to GLP-1 support tools. Here’s why clinical credibility, retail fluency and a realistic path to revenue need to be part of the plan from the start.
How GLP-1 Medications Are Changing Grocery Shopping
11% of U.S. adults now take a GLP-1 for weight loss, and their grocery baskets are changing. A registered dietitian and former diabetes educator explains what these shoppers buy, what they skip and how grocers and brands should respond.