Blog
Why Health Tech Startups Need Nutrition Strategy Early
More health tech products touch food, from grocery scoring apps to GLP-1 support tools. Here’s why clinical credibility, retail fluency and a realistic path to revenue need to be part of the plan from the start.
What Emerging Food Brands Should Look For in a Nutrition and Commercialization Consultant
Formulation, claims, positioning and retail strategy all depend on each other. Here are five things emerging food brands should look for in a consultant who can connect nutrition science with commercialization, plus the questions to ask before you hire.
How Food Brands Win With Retailers: Positioning and Communications That Land
A great product doesn’t guarantee shelf space. Drawing on years on the retailer side, Stacy Bates, MS, RDN, explains how food brands can sharpen their health story, check their claims and make it easy for buyers to say yes.
How GLP-1 Medications Are Changing Grocery Shopping
11% of U.S. adults now take a GLP-1 for weight loss, and their grocery baskets are changing. A registered dietitian and former diabetes educator explains what these shoppers buy, what they skip and how grocers and brands should respond.
How Grocery Retailers Can Build and Monetize Food as Medicine Programs
In the produce aisle, health becomes real. Stacy Bates, MS, RDN, former San Antonio Spurs player Bruce Bowen and Stacy’s son, Luke, used MyPlate to help shoppers connect the food in their carts to their health and well-being. That kind of everyday moment is where Food as Medicine starts, and here’s how grocery retailers can build programs around it that last.