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What Emerging Food Brands Should Look For in a Nutrition and Commercialization Consultant
Formulation, claims, positioning and retail strategy all depend on each other. Here are five things emerging food brands should look for in a consultant who can connect nutrition science with commercialization, plus the questions to ask before you hire.
How Food Brands Win With Retailers: Positioning and Communications That Land
A great product doesn’t guarantee shelf space. Drawing on years on the retailer side, Stacy Bates, MS, RDN, explains how food brands can sharpen their health story, check their claims and make it easy for buyers to say yes.