UTN. Unfollow
the Noise
About Audience Why us Ways to partner
Partner with us
Brand partnerships

Reach sports families through the dietitians they trust.

Partner with us to put your brand inside trusted, dietitian-led recommendations that follow young athletes from the locker room to the family grocery cart. We reach 1.5M+ views a year across LinkedIn, Instagram, TikTok and Facebook, in English and Spanish, plus the families served by the SPAN Athletics Foundation.

Start a partnership → See our audience
EN + ESbilingual
reach
FROM TWO REGISTERED DIETITIANS
UNFOLLOWTHE NOISE
NO CARBS EAT CLEAN BULK IN A WEEK NO SUGAR MIRACLE SUPPLEMENT

Feed your young athlete what works — not what's trending.

UNFOLLOW
STACY BATES, RDN • TONY CASTILLO, RDN

Our new book · October 2026

13K+families and
1.5M views
About us

From the locker room
to the grocery cart

Unfollow the Noise is a family guide to fueling young athletes, written by two registered dietitians to cut through online nutrition misinformation. One covers what athletes need to perform. The other covers how families decide what goes in the cart.

TC
The performance side

Tony Castillo, RDN

Owner, Nutrition for Performance

Fueled athletes for the Florida Gators and the Toronto Blue Jays. Translates what works at the elite level into what works for a 12-year-old, a high schooler or a weekend warrior.

SB
The family side

Stacy Bates, MS, RDN

Principal, SPAN Health Strategies · Founder, SPAN Athletics

Spent 12 years leading nutrition strategy at H-E-B. Knows how families decide what goes in the cart, and how brands earn that spot.

Together

One message that reaches the athlete, the parent who buys the food, and the clinician who advises them.

Purchase the BookPartner with us on socialTalks & WorkshopsFoundation SupportPodcast Partnerships
Our audience

Sports parents, young athletes and the sports professionals who advise them.

Updated October 2026

1.5M+

views a year

Across LinkedIn, Instagram, TikTok and Facebook

All channels
13,000

combined followers

Sports parents, coaches, clinicians and food industry leaders

Social
72%

women 25–55

Share of Tony's audience: the household food decision-maker

Instagram
408K

TikTok views a year

Reaching young athletes and families

TikTok
2,500+

families served

Title I youth athletes through the SPAN Athletics Foundation

Foundation
EN + ES

bilingual reach

Including national segments on Telemundo, ABC News and PBS

Media
Explore our channels: Stacy on LinkedIn Tony on LinkedIn SPAN Athletics Nutrition for Performance
Why us

Parents don't just hear our advice. They shop by it.

01

The credentialed voice in a noisy feed

Sports families are flooded with trends and quick fixes. A registered dietitian's recommendation carries clinical credibility that an ad or influencer can't.

02

One message, three audiences

We reach the athlete who eats it, the parent who buys it, and the coach or clinician who advises them, so your brand shows up consistently at every point of decision.

03

We know how the cart gets filled

Twelve years leading nutrition strategy at a major grocer means we understand shopper behavior, retail realities, and how a brand earns its place on a family's list.

04

Education, not interruption

Your brand appears inside content families already rely on: our curriculum, talks, social series and podcast. Every partnership is clearly disclosed.

Experience

Trusted by teams, retailers, commodity boards and national media.

Sports & performance

  • Florida Gators
  • Toronto Blue Jays
  • Klean Athlete
  • OWYN
  • UP2U
  • The Right Stuff

Commodity boards

  • Dairy Management Inc.
  • Florida Dairy
  • American Egg Board
  • National Pork Board
  • National Cattlemen's Beef Association
  • Texas Beef Council
  • Florida Orange Juice
  • U.S. apple industry

Food, retail & health

  • H-E-B
  • Danone North America
  • FoodHealth Co
  • FMI
  • Foundation for Fresh Produce
  • Food Is Good
  • SESA Wellness
  • GreenChoice
  • Nourish
  • Privia
  • Aspen Institute Food Fellow

Media & corporate

  • Telemundo
  • ABC News
  • PBS
  • Forbes
  • Men's & Women's Health
  • Today's Dietitian
  • Healthy Family Project
  • Bayer
  • KPMG
  • AlixPartners
Ways to partner

Choose one, or combine them for a bigger footprint.

Talks & presentations

Earn trust with clinicians & coaches

An in-person or virtual session for clinicians, families or youth sports groups. Topics include sports nutrition, family nutrition, GLP-1s and shopping on a budget.

  • "Presented by" logo + live mention
  • Event recording
  • Samples or resources for attendees

Option to co-own the content. Travel added for in-person.

Ask about this option →
Social media series

Reach sports families

Evidence-based posts from Stacy and Tony on LinkedIn, Instagram, TikTok and Facebook.

1.5M+ views a year13,000 combined followers, in English and Spanish
  • Stacy: LinkedIn post + TikTok video
  • Tony: Instagram posts + Stories
Ask about this option →
Foundation grant

Build community goodwill

Fund nutrition education, food and gear for Title I youth athletes through the SPAN Athletics Foundation.

  • Named grant partner
  • Your brand shared with every athlete and family we serve: curriculum, social pages and our free podcast
  • Product samples to athletes and families
  • Inclusion of your materials in athlete and family educational content
  • Impact report on athletes reached
Ask about this option →
Our standard

We lead with science, champion brands that make it easier to eat well, and connect families and athletes to habits that support lifelong health. Every partnership is clearly disclosed.

Let's talk

Tell us how you want to reach sports families.

Share a few details about your brand and goals, then we'll set up a 20-minute call. We'll come prepared with ideas tailored to your launch.

SB

Stacy Bates, MS, RDN

Principal, SPAN Health Strategies · Founder, SPAN Athletics

Stacy@spanhealthstrategies.com · (833) 714-7729
TC

Tony Castillo, RDN

Owner, Nutrition for Performance

tony@nutritionfp.com · 786-970-6901
How would you like to partner? *

Please fill in the required fields and choose at least one partnership option.

Next step: we'll reply within two business days to schedule a 20-minute call.

Feed your young athlete what works, not what's trending.

spanathletics.com nutritionfp.com LinkedIn Book a call
© 2026 SPAN Athletics & Nutrition for Performance. All partnerships clearly disclosed.
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