The Unfollow the Noise Youth Sports Tour brings 10+ free sports nutrition events to university campuses in Texas and Florida, led by registered dietitians Stacy Bates and Tony Castillo. Your brand is in the room with young athletes and the parents who buy their food, backed by two voices they trust.
Sponsor commitments must be complete by March 2027.
Feed your young athlete what works — not what's trending.
UNFOLLOWA free book for every family
Each stop is hosted on a university campus during a university-sanctioned sports showcase for competitive athletes. Athletes get a session built for them, parents get an open family forum, and every family goes home with a copy of Unfollow the Noise. Events are free to young athletes and families.
A free sports nutrition session inside a university-sanctioned sports showcase.
The host school opens a free forum where parents ask two dietitians their real questions.
Every family leaves with the book, free product samples and educational resources to support their goals and future shopping.
Sponsors get attendance, books distributed, content views and engagement after each stop.
University showcases that bring competitive athletes and their families to campus.
University showcases that draw athletes, parents and coaches together.
Competitive baseball and softball, soccer and basketball players with college ambitions.
72% of Tony's audience is women 25–55, the parent deciding what goes in the cart.
Coaches and athletic trainers who shape what whole teams eat and drink.
Packages can be combined.
Category-exclusive. Your name on the tour at every stop in Texas and Florida.
Put your brand front and center at a campus event in the city that matters most to you.
Put your samples and resources in the hands of every family at a stop.
Fund books, food and gear for Title I athletes who attend, through the SPAN Athletics Foundation.
A dedicated social media series from Stacy and Tony on LinkedIn, TikTok, Instagram and Facebook.
Sponsor commitments must be complete by March 2027. Book a 20-minute call to reserve your stop.
Two sports dietitians and co-authors of Unfollow the Noise, a family guide to fueling young athletes that cuts through online nutrition misinformation. Helping athletes and families shop and fuel for long-term success.
Owner, Nutrition for Performance
Fueled athletes for the Florida Gators and the Toronto Blue Jays. Translates what works at the elite level into what works for a 12-year-old, a high schooler or a weekend warrior.
Principal, SPAN Health Strategies · Founder, SPAN Athletics
Spent 12 years leading nutrition strategy at H-E-B. Knows how families decide what goes in the cart, and how brands earn that spot.
One message that reaches the athlete, the parent who buys the food, and the coach who advises them.
Tony fueled the Florida Gators and the Toronto Blue Jays. Families listen when he talks about performance.
Stacy spent 12 years leading nutrition strategy at H-E-B, so your brand is positioned the way shoppers actually decide.
Every impact report covers attendance, books distributed, content views and engagement.
We lead with science, champion brands that make it easier to eat well, and clearly disclose every partnership.
Tell us about your brand and goals, and we'll set up a 20-minute call. We'll come prepared with the stops and package that fit your markets.
Texas stops · SPAN Health Strategies
Stacy@spanhealthstrategies.com · (833) 714-7729